VOH responds to press inquiries regarding consulting, setup, and management of Pistachio Hotel Sapa
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The 4-star Pistachio Sapa Hotel, with its contemporary style yet preserving the traditional cultural identity of the mountainous region, has recently opened and attracted the attention of travel agencies and tourists alike regarding accommodation services in the tourist town of Sapa, Lao Cai.
An interview with Mr. Nguyen Van Quang, General Director of Viet Orient Hospitality, the consulting, setup, and management company for the Pistachio Hotel Sapa.
Mr. Nguyen Van Quang - General Director of Viet Orient Hospitality
Sir, how do you assess the hotel business sector in Vietnam, and what is the significance of the opening of Pistachio Hotel Sapa for accommodation services in the tourist town of Sapa, Lao Cai?
n recent years, the hotel business in Vietnam has become a booming sector due to a combination of factors such as economic growth, tourism development, and improved living standards. Therefore, Vietnam is gradually becoming an ideal destination attracting both domestic and international tourists.
The hotel business in Vietnam is also developing rapidly due to specialization in hotel management and operation, the development of modern technology, and government policies through the Tourism Law, which promote and create a favorable environment for hotel investment in Vietnam.
Following this trend, according to statistics from the Lao Cai Department of Culture, Sports and Tourism, Sapa welcomed approximately 2.5 million visitors in 2017, a 60% increase compared to the same period in 2016. I believe that Sapa's tourism breakthrough, coupled with the unique and innovative trends in mountain resort real estate, has created a strong investment appeal for this region.
Recognizing the growing demand from tourists, Duc Tuan Construction Investment Co., Ltd. decided to invest in building a hotel. After two years of construction, in December 2018, Pistachio Hotel Sapa officially opened. With a focus on respecting nature and preserving the rich cultural identity of the mountainous region, Pistachio will transport visitors to a highland cultural museum that is both modern and sophisticated, exuding the luxury of an international-class hotel.
As the company that set up and manages Pistachio Hotel Sapa, could you share the fundamental differences between Pistachio Hotel Sapa and other hotels?
Viet Orient Hospitality's guiding principle in hotel design, management, and operation is to always respect nature, cultural identity, and the living customs of the local people. Therefore, for Pistachio Hotel Sapa, we always prioritize elements of nature, regional identity, and local personnel in the hotel's business operations.
Superior Room - Modern beauty blended with the ethnic identity of the Sapa highlands.
In our operational management, we pay special attention to the quality of our personnel. Sapa is a mountainous town in a highland region, so there are certain difficulties and limitations in receiving and updating information. Therefore, we place great importance on training and improving the service and hotel management skills of our staff to ensure that the model is organized in the best way, the service skills are the most professional, and can meet the high demands of all customer segments.
Sir, is building a unique hotel brand becoming increasingly challenging in this northern tourist city?
Creating a unique and impressive brand image is a significant challenge, not just in the North but anywhere in the world. Viet Orient Hospitality is always dedicated to each of its products to create a lasting impression on guests. Therefore, while adhering to certain criteria, we always strive to differentiate our hotels from others based on geographical location, region, cultural identity, business model, customer segment, etc. That's why Pistachio Hotel Sapa is designed to be distinctive and outstanding; from afar, it resembles a luxurious and magnificent castle, hidden amidst the misty mountain town. Inside, unique patterns and motifs are combined with local brocade products, wall paintings, pillows, carpets, and more. Furthermore, the operation and management are optimized with many innovations and improvements to be more suitable and scientific. That's what makes it unique, distinctive, and what sets it apart from other products of the same caliber in Sapa.
Ta Van Restaurant - Modern beauty while still preserving the cultural identity of the highlands.
Could you briefly explain how Viet Orient Hospitality organizes and operates the Pistachio Hotel Sapa?
Viet Orient Hospitality operates Pistachio Hotel Sapa as an independent accommodation facility with separate departments under the management of a CEO. This creates a robust system capable of promptly and effectively handling any incidents or situations that may arise. Simultaneously, it contributes to a unique and distinct corporate culture compared to other establishments.
However, Viet Orient Hospitality provides prompt advice and support throughout all aspects of Pistachio Hotel Sapa's operations, from management and operation to business, ensuring the hotel operates independently while remaining connected to Viet Orient Hospitality's overall operating system and linking with other accommodation products that Viet Orient Hospitality advises on, sets up, and manages.
According to VCCI News.
